{"id":5040,"date":"2024-12-16T16:51:59","date_gmt":"2024-12-16T16:51:59","guid":{"rendered":"https:\/\/www.pallas-brandfare.com\/?p=5040"},"modified":"2024-12-18T09:43:17","modified_gmt":"2024-12-18T09:43:17","slug":"highlights-from-a-transformative-year-pallas-brandfares-2024-recap","status":"publish","type":"post","link":"https:\/\/www.pallas-brandfare.com\/de\/company\/highlights-from-a-transformative-year-pallas-brandfares-2024-recap\/","title":{"rendered":"Highlights from a Transformative Year: PALLAS BrandFare&#8217;s 2024 Recap"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5040\" class=\"elementor elementor-5040\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd3c3b4 e-flex e-con-boxed e-con e-parent\" data-id=\"dd3c3b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04a58d7 elementor-widget elementor-widget-heading\" data-id=\"04a58d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformation from Within<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a3a38 elementor-widget elementor-widget-heading\" data-id=\"d8a3a38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><ol><li>Expanded Product Offerings<\/li><\/ol><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2dcc6 elementor-widget elementor-widget-text-editor\" data-id=\"5a2dcc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first quarter was all about crafting specific service modules, keeping in mind our audiences&#8216; potential pains and gains. From <strong>brand positioning<\/strong> to <strong>localization strategies<\/strong>, from <strong>event organization<\/strong> to <strong>communication packages for startups<\/strong>, our offerings empower businesses of all sizes to thrive in competitive markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0272e91 elementor-widget elementor-widget-image\" data-id=\"0272e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Product-services-1-1024x1024.webp\" class=\"attachment-large size-large wp-image-5052\" alt=\"Expanded Product Offerings\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Product-services-1-1024x1024.webp 1024w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Product-services-1-300x300.webp 300w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Product-services-1-150x150.webp 150w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Product-services-1-768x768.webp 768w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Product-services-1.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2314777 elementor-widget elementor-widget-heading\" data-id=\"2314777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><ol start=\"2\"><li>Rebranding: Our New Brand Name<\/li><\/ol><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-453b2c4 elementor-widget elementor-widget-text-editor\" data-id=\"453b2c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In June 2024, we proudly unveiled our rebranding, transitioning from &#8222;CS Marketing &amp; Sales Solutions&#8220; to <strong>PALLAS BrandFare<\/strong>. This shift represents our inner attitude \u2013 supporting brands in finding their place in competitive global markets \u2013 and our ambition to support businesses in brand building and scaling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89383e elementor-widget elementor-widget-image\" data-id=\"c89383e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"882\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2022\/10\/PL_rot_bildmarke_rgb.svg\" class=\"attachment-large size-large wp-image-4034\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24d456 elementor-widget elementor-widget-heading\" data-id=\"f24d456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><ol start=\"3\"><li>Growing Team and Network<\/li><\/ol><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8862aef elementor-widget elementor-widget-text-editor\" data-id=\"8862aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our team continues to grow, with <strong>Hong<\/strong> and <strong>Juliana<\/strong> joining from Berlin and <strong>Anuja<\/strong> strengthening our Singapore presence. With 23 expert freelancers from diverse regions and specializations, we\u2019re better equipped than ever to tackle complex branding and marketing challenges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03effdc elementor-widget elementor-widget-image\" data-id=\"03effdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Team-Hamburg-Network-Gathering-3.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PALLAS-BrandFare-Team-Hamburg-Network-Gathering-3\" data-elementor-lightbox-description=\"In August, we held our first PALLAS Networking Gathering in Hamburg, fostering collaboration, sharing insights, and celebrating summer together.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA1OCwidXJsIjoiaHR0cHM6XC9cL3d3dy5wYWxsYXMtYnJhbmRmYXJlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1BBTExBUy1CcmFuZEZhcmUtVGVhbS1IYW1idXJnLU5ldHdvcmstR2F0aGVyaW5nLTMud2VicCJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"749\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Team-Hamburg-Network-Gathering-3-1024x959.webp\" class=\"attachment-large size-large wp-image-5058\" alt=\"Growing Team and Network\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Team-Hamburg-Network-Gathering-3-1024x959.webp 1024w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Team-Hamburg-Network-Gathering-3-300x281.webp 300w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Team-Hamburg-Network-Gathering-3-768x719.webp 768w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Team-Hamburg-Network-Gathering-3-1536x1438.webp 1536w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Team-Hamburg-Network-Gathering-3.webp 1680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9efb98 elementor-widget elementor-widget-heading\" data-id=\"f9efb98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><ol start=\"4\"><li>SME Excellence Award<\/li><\/ol><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d114773 elementor-widget elementor-widget-text-editor\" data-id=\"d114773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We were honored to receive the <strong>SME Excellence Award<\/strong> at the German Business Association Awards 2024. This recognition validates our ongoing efforts to innovate, evolve, and deliver tailored solutions for our clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e8f7bd elementor-widget elementor-widget-image\" data-id=\"0e8f7bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-SME-award-4.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PALLAS-BrandFare-SME-award-4\" data-elementor-lightbox-description=\"We were honored to receive the SME Excellence Award at the German Business Association Awards 2024. This recognition validates our ongoing efforts to innovate, evolve, and deliver tailored solutions for our clients.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA1NCwidXJsIjoiaHR0cHM6XC9cL3d3dy5wYWxsYXMtYnJhbmRmYXJlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1BBTExBUy1CcmFuZEZhcmUtU01FLWF3YXJkLTQud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-SME-award-4-1024x576.webp\" class=\"attachment-large size-large wp-image-5054\" alt=\"SME Excellence Award\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-SME-award-4-1024x576.webp 1024w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-SME-award-4-300x169.webp 300w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-SME-award-4-768x432.webp 768w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-SME-award-4-1536x864.webp 1536w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-SME-award-4.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4432c2a elementor-widget elementor-widget-heading\" data-id=\"4432c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activities Across Continents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6819b6 elementor-widget elementor-widget-text-editor\" data-id=\"d6819b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2024 was a busy year with many cross-continental events and meaningful collaboration opportunities. We continue to work with our retainers, acquire new clients and engage with our communities in industry events, where we also shared knowledge and insights:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7858d2f elementor-widget elementor-widget-heading\" data-id=\"7858d2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Highlight events:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b1f7f elementor-widget elementor-widget-text-editor\" data-id=\"07b1f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Tag der Logistik<\/strong> <strong>at Digital Hub Logistics Hamburg:<\/strong> We organized and moderated a panel discussion on enhancing customer experience in logistics, with the participation of innovative startups from the Hub and our close client for many years, &lt;cargonerds&gt;. Taking this opportunity, we also contribute our perspectives on effective marketing and communication strategies for technology and service providers, especially in logistics and maritime business.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e379ca elementor-widget elementor-widget-image\" data-id=\"0e379ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Logistik-Hub-Hamburg-5.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PALLAS-BrandFare-Logistik-Hub-Hamburg-5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA0OCwidXJsIjoiaHR0cHM6XC9cL3d3dy5wYWxsYXMtYnJhbmRmYXJlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1BBTExBUy1CcmFuZEZhcmUtTG9naXN0aWstSHViLUhhbWJ1cmctNS53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Logistik-Hub-Hamburg-5.webp\" class=\"attachment-large size-large wp-image-5048\" alt=\"Tag der Logistik at Digital Hub Logistics Hamburg\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Logistik-Hub-Hamburg-5.webp 800w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Logistik-Hub-Hamburg-5-300x169.webp 300w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Logistik-Hub-Hamburg-5-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ec9c1 elementor-widget elementor-widget-text-editor\" data-id=\"b2ec9c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>The German Centre Open Door Day: <\/strong>we joined the open-door sessions at the German Centre in Singapore, discussing the art of international marketing and how to best position brands in Asian-Pacific markets<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e529a93 elementor-widget elementor-widget-image\" data-id=\"e529a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-German-center-Singapore-6.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PALLAS-BrandFare-German-center-Singapore-6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA0NiwidXJsIjoiaHR0cHM6XC9cL3d3dy5wYWxsYXMtYnJhbmRmYXJlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1BBTExBUy1CcmFuZEZhcmUtR2VybWFuLWNlbnRlci1TaW5nYXBvcmUtNi53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-German-center-Singapore-6-1024x768.webp\" class=\"attachment-large size-large wp-image-5046\" alt=\"The German Centre Open Door Day\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-German-center-Singapore-6-1024x768.webp 1024w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-German-center-Singapore-6-300x225.webp 300w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-German-center-Singapore-6-768x576.webp 768w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-German-center-Singapore-6.webp 1290w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ff4a4 elementor-widget elementor-widget-text-editor\" data-id=\"e8ff4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>GBA Workshop on Localization of Brands<\/strong>: Collaborating with a leading provider of water heaters and filters, we highlighted strategies for successful market entry in Asian markets.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-081ecc3 elementor-widget elementor-widget-image\" data-id=\"081ecc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-GBA-Viessmann-Workshop-7.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PALLAS-BrandFare-GBA-Viessmann-Workshop-7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA0NCwidXJsIjoiaHR0cHM6XC9cL3d3dy5wYWxsYXMtYnJhbmRmYXJlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1BBTExBUy1CcmFuZEZhcmUtR0JBLVZpZXNzbWFubi1Xb3Jrc2hvcC03LndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-GBA-Viessmann-Workshop-7-1024x683.webp\" class=\"attachment-large size-large wp-image-5044\" alt=\"GBA Workshop on Localization of Brands\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-GBA-Viessmann-Workshop-7-1024x683.webp 1024w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-GBA-Viessmann-Workshop-7-300x200.webp 300w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-GBA-Viessmann-Workshop-7-768x512.webp 768w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-GBA-Viessmann-Workshop-7-1536x1024.webp 1536w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-GBA-Viessmann-Workshop-7.webp 1680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c077aa8 elementor-widget elementor-widget-text-editor\" data-id=\"c077aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Marketing Conference in Singapore<\/strong>: Partnering with Mad About Marketing Consulting, we brought leaders from diverse industries to discuss strategic topics ranging from how to shape marketing organizations, strategies on brand localization and the future of marketing and branding in today\u2019s challenging business environment and economic climate.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc325d elementor-widget elementor-widget-image\" data-id=\"ccc325d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-The-Future-of-Marketing-conference-8.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PALLAS-BrandFare-The-Future-of-Marketing-conference-8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA2MCwidXJsIjoiaHR0cHM6XC9cL3d3dy5wYWxsYXMtYnJhbmRmYXJlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1BBTExBUy1CcmFuZEZhcmUtVGhlLUZ1dHVyZS1vZi1NYXJrZXRpbmctY29uZmVyZW5jZS04LndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-The-Future-of-Marketing-conference-8-1024x683.webp\" class=\"attachment-large size-large wp-image-5060\" alt=\"Marketing Conference in Singapore\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-The-Future-of-Marketing-conference-8-1024x683.webp 1024w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-The-Future-of-Marketing-conference-8-300x200.webp 300w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-The-Future-of-Marketing-conference-8-768x512.webp 768w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-The-Future-of-Marketing-conference-8-1536x1024.webp 1536w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-The-Future-of-Marketing-conference-8.webp 1680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c82b666 elementor-widget elementor-widget-heading\" data-id=\"c82b666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer Projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc0f6f elementor-widget elementor-widget-text-editor\" data-id=\"bcc0f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our commitment to impactful client collaborations stood out this year with some projects:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a874dc0 elementor-widget elementor-widget-text-editor\" data-id=\"a874dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p><strong>Leading provider of household goods in Europe and Southeast Asia<\/strong>: Rolled out new global brand identity and guidelines in Vietnam. Delivered content and visual localization together with our local partner agency Tron House while being a solid sparring partner for both, headquarters and local offices.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b826072 elementor-widget elementor-widget-image\" data-id=\"b826072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Viessmann-photo-shot-Tron-HCMC-9.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PALLAS-BrandFare-Viessmann-photo-shot-Tron-HCMC-9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA2MiwidXJsIjoiaHR0cHM6XC9cL3d3dy5wYWxsYXMtYnJhbmRmYXJlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1BBTExBUy1CcmFuZEZhcmUtVmllc3NtYW5uLXBob3RvLXNob3QtVHJvbi1IQ01DLTkud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Viessmann-photo-shot-Tron-HCMC-9-1024x768.webp\" class=\"attachment-large size-large wp-image-5062\" alt=\"Viessmann Climate Solutions: Pallas Brandfare 2024\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Viessmann-photo-shot-Tron-HCMC-9-1024x768.webp 1024w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Viessmann-photo-shot-Tron-HCMC-9-300x225.webp 300w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Viessmann-photo-shot-Tron-HCMC-9-768x576.webp 768w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Viessmann-photo-shot-Tron-HCMC-9-1536x1152.webp 1536w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Viessmann-photo-shot-Tron-HCMC-9.webp 1680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db97d6d elementor-widget elementor-widget-text-editor\" data-id=\"db97d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>CombiTrade<\/strong>: Kickstarted their LinkedIn activities and crafted video content for the maritime lead fair SMM in Hamburg.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610860d elementor-widget elementor-widget-image\" data-id=\"610860d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Combitrade-event-10.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PALLAS-BrandFare-Combitrade-event-10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA0MiwidXJsIjoiaHR0cHM6XC9cL3d3dy5wYWxsYXMtYnJhbmRmYXJlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1BBTExBUy1CcmFuZEZhcmUtQ29tYml0cmFkZS1ldmVudC0xMC53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Combitrade-event-10-1024x768.webp\" class=\"attachment-large size-large wp-image-5042\" alt=\"\u2022 CombiTrade: Kickstarted their LinkedIn activities and crafted video content for the maritime lead fair SMM in Hamburg.\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Combitrade-event-10-1024x768.webp 1024w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Combitrade-event-10-300x225.webp 300w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Combitrade-event-10-768x576.webp 768w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Combitrade-event-10-1536x1152.webp 1536w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Combitrade-event-10.webp 1680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10005e elementor-widget elementor-widget-text-editor\" data-id=\"e10005e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>&lt;cargonerds&gt;<\/strong>: Continued a fruitful partnership in strategic branding and marketing support with a special focus on PR and LinkedIn content to drive awareness.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f832db elementor-widget elementor-widget-image\" data-id=\"0f832db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Cargonerds-11.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PALLAS-BrandFare-Cargonerds-11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA3NSwidXJsIjoiaHR0cHM6XC9cL3d3dy5wYWxsYXMtYnJhbmRmYXJlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1BBTExBUy1CcmFuZEZhcmUtQ2FyZ29uZXJkcy0xMS53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"958\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Cargonerds-11-855x1024.webp\" class=\"attachment-large size-large wp-image-5075\" alt=\"cargonerds: Continued a fruitful partnership in strategic branding and marketing support\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Cargonerds-11-855x1024.webp 855w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Cargonerds-11-251x300.webp 251w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Cargonerds-11-768x919.webp 768w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Cargonerds-11.webp 863w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690d341 elementor-widget elementor-widget-text-editor\" data-id=\"690d341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Launched mentorship Start2Group<\/strong>: Our Managing Director Corinna helped her first mentee, PetNow, better understand German market needs and trained Japanese businesses entering the German market.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d138208 elementor-widget elementor-widget-image\" data-id=\"d138208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Start2-Group-Training-12.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PALLAS-BrandFare-Start2-Group-Training-12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA1NiwidXJsIjoiaHR0cHM6XC9cL3d3dy5wYWxsYXMtYnJhbmRmYXJlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1BBTExBUy1CcmFuZEZhcmUtU3RhcnQyLUdyb3VwLVRyYWluaW5nLTEyLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Start2-Group-Training-12-1024x1024.webp\" class=\"attachment-large size-large wp-image-5056\" alt=\"Launched mentorship Start2Group\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Start2-Group-Training-12-1024x1024.webp 1024w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Start2-Group-Training-12-300x300.webp 300w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Start2-Group-Training-12-150x150.webp 150w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Start2-Group-Training-12-768x768.webp 768w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2024\/12\/PALLAS-BrandFare-Start2-Group-Training-12.webp 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35df01e elementor-widget elementor-widget-heading\" data-id=\"35df01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking Ahead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97fabeb elementor-widget elementor-widget-text-editor\" data-id=\"97fabeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2024 has been a year of transformation and momentum for PALLAS BrandFare. These milestones are reflections of our team\u2019s dedication, the trust of our clients, and our commitment to providing pragmatic and effective marketing and branding solutions. As we look to 2025, we\u2019re energized to continue delivering that commitment, exploring new horizons (with the move of our founder, Corinna, to Vietnam to capture the momentum we gain in the SEA region), and fostering innovation and creativity in branding and marketing solutions.<\/p><p>\u00a0<\/p><p>Thank you for being part of our journey. Here&#8217;s to even greater success in the year ahead!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As the year comes to a close, we at PALLAS BrandFare take a moment to reflect and celebrate our journey in 2024. From our rebranding efforts to expanding our services and network, this year has been marked by growth, achievements, and impactful collaborations. <\/p>\n","protected":false},"author":2,"featured_media":5066,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-5040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Highlights from a Transformative Year: PALLAS BrandFare&#039;s 2024 Recap - Marketing for expansion, growth and innovation<\/title>\n<meta name=\"description\" content=\"As the year comes to a close, we at PALLAS BrandFare take a moment to reflect and celebrate our journey in 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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