{"id":5698,"date":"2025-05-01T10:09:11","date_gmt":"2025-05-01T10:09:11","guid":{"rendered":"https:\/\/www.pallas-brandfare.com\/?p=5698"},"modified":"2025-05-01T10:29:32","modified_gmt":"2025-05-01T10:29:32","slug":"made-in-germany-alone-is-not-enough-as-a-selling-point","status":"publish","type":"post","link":"https:\/\/www.pallas-brandfare.com\/de\/company\/made-in-germany-alone-is-not-enough-as-a-selling-point\/","title":{"rendered":"&#8222;Made in Germany alone is not enough as a selling point&#8220;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5698\" class=\"elementor elementor-5698\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8625a e-flex e-con-boxed e-con e-parent\" data-id=\"8b8625a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed868ef elementor-widget elementor-widget-text-editor\" data-id=\"ed868ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing in Southeast Asia must take regional characteristics into account. In the interview with GTAI (German Trade &amp; Investment), Ms. Corinna Seidel, PALLAS BrandFare\u2019s founder, explains how German companies can position themselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd891c elementor-widget elementor-widget-image\" data-id=\"3fd891c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2025\/05\/Corinna-Seidel-PALLAS-BrandFare-1024x683.jpg\" class=\"attachment-large size-large wp-image-5732\" alt=\"\" srcset=\"https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2025\/05\/Corinna-Seidel-PALLAS-BrandFare-1024x683.jpg 1024w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2025\/05\/Corinna-Seidel-PALLAS-BrandFare-300x200.jpg 300w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2025\/05\/Corinna-Seidel-PALLAS-BrandFare-768x512.jpg 768w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2025\/05\/Corinna-Seidel-PALLAS-BrandFare-1536x1024.jpg 1536w, https:\/\/www.pallas-brandfare.com\/wp-content\/uploads\/2025\/05\/Corinna-Seidel-PALLAS-BrandFare-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">As the founder of PALLAS BrandFare, Corinna Seidel draws on many years of experience in Asia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cce6d22 e-flex e-con-boxed e-con e-parent\" data-id=\"cce6d22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e04504f elementor-widget elementor-widget-text-editor\" data-id=\"e04504f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What does it take for German brands to succeed in Southeast Asia? Ms. Corinna Seidel shared experience-based lessons on brand localization, cultural nuances, and building trust across regions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77cd1de e-flex e-con-boxed e-con e-parent\" data-id=\"77cd1de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7d220 elementor-widget elementor-widget-heading\" data-id=\"ce7d220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">German companies should inspire more perspectives rather than \u201cMade in Germany\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbcfd4b elementor-widget elementor-widget-text-editor\" data-id=\"fbcfd4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From her first-hand experience working for German multinationals in Asia both as an employee and third-party provider, Corinna highlighted a crucial need to bridge perspectives between headquarters and local entities. While the \u201cMade in Germany\u201d label remains a strong reason to believe among German brands, it\u2019s no longer a sufficient competitive edge in a fierce region filled with Korean and Japanese players.<\/p><p>\u00a0<\/p><p>In her opinion, what makes a difference is a localized, credible story that taps into country-specific aspirations, trends, and values. For example, wind turbines are seen to spoil landscapes in Germany, but they create lifestyle or tourism business opportunities in unexpected ways in Vietnam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b976ef1 elementor-widget elementor-widget-heading\" data-id=\"b976ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights and recommendations for Asian market entry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-811148e elementor-widget elementor-widget-text-editor\" data-id=\"811148e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Successful market entry begins with clear product differentiation and a strong reason to believe. They must both be tailored to local needs, particularly convenience, speed, and responsiveness in Asia.<\/p><p>Balancing brand consistency with regional adaptation is essential, too. Referencing McDonald\u2019s as an example, she emphasized how global brands can maintain identity while adapting offerings to meet local expectations.<\/p><p>\u00a0<\/p><p>Digital engagement is a critical means of communication to reach the regional audience because ASEAN markets are highly digitalized. Companies should leverage mobile platforms and social apps, but not underestimate the power of networks and key opinion leaders. Particularly in the B2B sector, building trust through in-person engagement, like sharing events, remains a key approach.<\/p><p>\u00a0<\/p><p>Read the full interview <a href=\"https:\/\/www.gtai.de\/de\/trade\/asean\/branchen\/-made-in-germany-alleine-reicht-nicht-als-verkaufsargument--1880046\"><strong>here<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing in Southeast Asia must take regional characteristics into account. In the interview with GTAI (German Trade &amp; Investment), Ms. Corinna Seidel, PALLAS BrandFare\u2019s founder, explains how German companies can position themselves. As the founder of PALLAS BrandFare, Corinna Seidel draws on many years of experience in Asia What does it take for German brands [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5740,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[18,16],"tags":[],"class_list":["post-5698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Made in Germany alone is not enough as a selling point&quot; - Marketing for expansion, growth and innovation<\/title>\n<meta name=\"description\" content=\"Geman companies have more than &quot;Made in Germany&quot; to say while doing brand localization in Asia.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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