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If you would like to get in touch with us, please feel free to send us an e-mail to info@pallas-brandfare.com or discover us on LinkedIn.
I’m Corinna – founder and managing director of PALLAS BrandFare, brand and marketing strategist for internationally active B2B companies, and interim manager.
Being active internationally is my business passion. Leadership has fascinated me from the very beginning of my career – because I am convinced that teams and projects work best when someone holds the threads together and provides direction. I developed this competence over many years: in line management, as a leader in large international organisations, and as a project manager in international environments. What I learned along the way: in every organisation – whether a complex matrix structure or a pragmatic SME set-up – it comes down to understanding formal and informal decision-making paths, bringing different stakeholders together, and moderating competing interests.
Today I work with brand and marketing leaders to successfully embed branding and marketing within their organisations – as a strategic advisor or as interim manager, stepping in where hands-on leadership is needed. As an entrepreneur myself, I advise and support owners of SMEs and start-ups, too: pragmatic, direct, and at eye level.
With rocket-solid technical and leadership experience from logistics service provider Dachser, and a suitcase full of professional and personal experience in cities like Nice, Quito, Mumbai or Singapore, I started working self-employed in 2020. Ever since, I have built my PALLAS BrandFare, a network of experts in go-to-market, marketing strategies and execution in and between Europe and ASEAN.
Born in the tranquil town of Baden-Baden in the south of Germany, I arrived in my adopted city of Hamburg in 2020 after having taken many detours. On the long journey I have learned: I feel most comfortable when I am on the move, making new plans come true. I love change and fresh wind. New surroundings with inspiring people are a magical attraction for me. My constant desire for new endeavours is driving me to re-build brands, improve marketing and support businesses in their growth ambitions.
Professional experience in the international arena and a cosmopolitan spirit are the basis for my global operations. Projects and assignments have taken me from Europe to Latin America and then to Asia. With on-the-ground working experiences in countries like France, Ecuador, Hong Kong, India, Singapore or Vietnam, I have learned to adjust culturally. I speak German, English, Spanish and French, and a little bit of Russian and Cantonese. My interest in other cultures, values and ways of thinking is closely interwoven with my work.
This way I not only learn continuously to understand other people’s perspective; I also know the challenges of culture shock, both when settling into a foreign culture and back home.
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