Empowering Expansion, Growth and Innovation

Whether you’re venturing into a new market, aiming to elevate your brand to the next level, or finding your marketing and/or communications team overwhelmed and in need of support – we serve as the extra boost to guide you through demanding business phases.

Brand and marketing services

We offer strategic marketing and brand building from product-market fit up to communication and training. Our packages include:

 

StrategiX BrandFare for international brand management, sharpening and refining positioning, and developing compelling and precise storylines

 

Asia BrandFare and Europe BrandFare for localization of product-market-fit as well as business development and marketing tactics for entries into new markets

 

Startup BrandFare to address the specific needs of microenterprises and scale-ups

 

Digital BrandFare for evaluating and optimizing digital marketing activities with a special focus on LinkedIn for logistics, maritime and industrial providers and for individuals

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Brand management and product-market-fit

With StrategiX BrandFare, we specialize in re-identifying your brand’s ideal market positioning and architecture. Based on your unique competitive edge, we meticulously craft the overarching storyline that serves as a crucial starting point for developing and launching impactful marketing strategies. What makes us very effective? We know from experience how big matrix organizations work – and how to navigate them smoothly.

Effective digital marketing - from LinkedIn to Google

Social media, content creation and search engine advertising have long become vital disciplines in marketing – and generative AI adds on to the game. Do you belong to the many companies who find it impossible to manage digital awareness and lead gen consistently? We support both, companies and individuals, in becoming visible in the digital sphere through both – organic and paid content.

Localizing brands for Asia and Europe

Entering new markets presents significant delicacies. How should you approach the localization of your products and your distribution strategy in different markets? How much localization is really necessary? How do you successfully launch your brand in a new market? This is where our localization services come into play. While our methodology for localization is consistent across countries, we differentiate between target markets in Europe and Asia.

Professionalizing start-up and micro-enterprise brands

Microenterprises and scale-ups brim with innovation, ambition, and a hands-on approach. We specialize in amplifying unique promises and showcasing the strengths of small entities at manageable and flexible costs. We have developed a modular approach that gives start-ups and microenterprises the flexibility to book support for key marketing needs on-demand and for periods ranging from two months to long-term.  

We elevate your skills

Use our expertise to boost your know-how and ideation. No matter if event or in-house training, if on-site or virtually: Founder Corinna shares her expertise in different ways, from peer-to-peer exchange up to workshop events. Examples of her activities include group-work events in countries like Germany, France, Singapore or Vietnam, 1:1 sparring for global brand leads as well as start-up mentor for Start2 Group.

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Contact us

If you would like to get in touch with us, please feel free to send us an e-mail to info@pallas-brandfare.com  or discover us on LinkedIn.