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If you would like to get in touch with us, please feel free to send us an e-mail to info@pallas-brandfare.com or discover us on LinkedIn.
We are a multicultural team of branding and marketing strategists, proficient project managers and experienced experts in design, digital marketing, and research. Leveraging on our presence in Germany, Singapore, Hong Kong and Vietnam, coupled with extensive market knowledge spanning diverse Southeast Asian and European markets, we adeptly strategize, plan, and execute marketing and branding projects of all sizes.
Our work evolves through discussions on business goals, product strategies, pricing, sales tactics, customer service, and target audiences. Subsequently, we devise innovative solutions to address your challenges and determine the most effective storylines and channels. This adaptable process ensures a lean and swift approach or a more detailed one, depending on the task’s complexity. In many instances, our advisors, who are adept project managers themselves, serve as the primary point of contact for implementation. For larger projects, we integrate expert project managers into the team.
With a professional background in logistics – an industry where thinking in networks is part of the business model to keep goods moving around the globe – founder Corinna firmly believes in the power of networks. PALLAS BrandFare is therefore built on collaborating with entrepreneurs and freelancers – the same as traditional advertising agencies do, but in a transparent and very pragmatic way. Corinna is curating this network personally, differentiating her business partners following the tier model of the automotive industry.
Tier 1 network members have become regular partners through constant collaboration on internal and external projects, which we are happy to showcase. They are also the partners most in demand for successfully implementing marketing tactics, such as designers and web designers.
Tier 2 members are professionals with whom we work on a less frequent base and/or which have a very specific (industry) know-how.
Tier 3 members are professionals that we got to know e. g. during events personally but not yet engaged in a project. However, we keep each other in mind for opportunities that are relevant to both of us.
PALLAS BrandFare founder Corinna launched her company in 2020, drawing on leadership experience at logistics service provider Dachser and years of living and working across Europe, Latin America and Asia. With a strong focus on B2B – particularly logistics and maritime – she builds and steers multidisciplinary teams in go-to-market, marketing strategy and execution, bridging Europe and ASEAN. Fluent in four languages and at home across cultures, Corinna is based in Hamburg while spending a significant part of the year in Asia.
Possessing rich experience in business development, strategic planning, promotion of innovation and KPI-driven networking, Juliana replicates sensitivity, empathy and creative thinking in building non-standard business connections and unique formulas for your success. Her soft skills got a unique cut at the junction of business and art and were refined from both – B2B and B2G economic and business-culture perspectives. For that – among other recognitions – she was marked by written evidences of recognition from former employers, “Poets and Quants” Award, and an interview to Financial Times.
Jorge brings over two decades of senior leadership across finance, M&A, and operations in global markets. As General Director of DKSH Vietnam and CFO of DKSH Indochina, he oversaw a 1.8 billion USD business with 11,000 staff across the region. He previously led M&A and Capital Markets for DKSH Group, completing 35 transactions in EMEA and steering the company’s IPO in Switzerland. His earlier career spans internal audit at Barry Callebaut and risk management at EY Switzerland. Educated at IMD and INSEAD, Jorge is founder & Managing Director of his own consltancy Bull Management Consulting and serves on boards and advises companies across Southeast Asia, while actively investing in regional startups.
Chrissie is a seasoned digital artisan. She blends technical prowess with a creative flair honed over 16 years in her career in web design. Her “Progress over Perfection” mantra underscores her collaborative approach to client projects. By fostering open communication and aligning closely at every stage, she ensures that their vision is not just actualized but elevated.
Vera is a multi-skilled graphic designer with over two decades of experience. She is a trusted partner for in-house marketing teams and advertising agencies, lending specialized skills to diverse offline and online projects. Building enduring relationships with exceptional teams and aiding them in achieving their business objectives inspires her.
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