Promise

We enable ambitious industrial companies and service providers to achieve successful market entry, sustainable business growth and modern marketing in Europe and Asia.

Strong product and Brand Positioning for Global Growth

Brands give orientation and credibility and are often a decisive reason for buying – especially in very competitive environments. With our support, you will gain clarity on whether and how your brand and products resonate internationally; and you will tell your story in a way that resonates with audiences in different cultures – beyond translation.
Stakes are high that you, your sales and product teams are so much into the products that your storyline has become very technically-minded. With a well thought-out brand positioning and marketing plan, we help you to tell the story in your target market. We identify the right channels together with you and make the right level of noise.

when three become business growth

Building brands and teams between Asia and Europe

Your company is based in Asia or Europe, and you are planning to gain foothold on the other continent? We support your foreign market entries and growth strategies on both sides. Localized products, brand positioning and communication strategies are indispensable for business success. We do not only help you to identify the most suitable marketing and PR strategy and to get the ball rolling across different channels like website, social media, PR or events. We are your kickstarter in new international markets until you are ready to build and/or expand your own team. We act as your mediator in global organizations with various stakeholders. And we are your continuous inspiration for new procuts, services, stories and sales activities.

The whole is more than the sum of its parts

(Aristotle)

Localization

Adjusting your products and your brand narrative to local perspectives, trends and stories

Reputation

Visibility in new markets will boost your reputation, thus your business

Collaboration

Knowing the particularities of different stakeholders, we save you a lot of time and money by smooth collaboration

Choose us!

Committed multi-disciplinary professionals

We are a network of international professionals from strategic marketing like product management, to distribution strategies up to communication. We play cross-media channels for multinational companies - digitally and internationally.

Knowledgeable industry experts

The network of PALLAS BrandFare encompasses dedicated experts from various industries. We have practical expertise in industries that require explanation, such as logistics, maritime, machinery or household appliances.

Genuine
cosmopolitans

We are true cosmopolitans with profound professional and management experience on site in Asia, Europe and Latin America. We know the markets from on-the-ground business experience.

Fairness and integrity

The PALLAS BrandFare network members, mostly self-employed experts in their field, work for companies, advertising and communications agencies, and management consultancies. Regardless of who our customers are, our goal is a forward-looking collaboration that is fun even under heavy workloads. Based on our entrepreneurial mindset, we want everyone to gain something for themselves. That’s why fairness and integrity are essential components of our culture.