How a European Beer Brand Wins Over Vietnam’s Beer Lovers

From Denmark to Vietnam - a beer brand`s Localization Story

“The story you tell is the brand you sell.”  Jim Signorelli Nowhere is this truer than in Vietnam, where beer isn’t just a drink. It’s a cultural cornerstone. With the country ranking 9th globally in beer consumption, according to Visual Capitalist, it’s no wonder international breweries are pouring serious investments into the market. But cracking […]

THE FUTURE OF MARKETING AND MARKETING ORGANIZATIONS IN APAC

PALLAS BrandFare, in collaboration with Mad About Marketing Consulting, proudly hosted the inaugural Future of Marketing and Marketing Organizations in APAC conference in Singapore on September 20, 2024. The event brought together thought leaders from diverse industries across the region—ranging from water and heating solutions, maritime services, and tech-led healthcare to recruitment, dynamic startups, and […]

Asian-European Brand Excellence: 80/20 and CS Marketing & Sales Solutions Form Strategic Partnership

Marketing and branding specialists 80/20 and CS Marketing & Sales Solutions have entered into a collaborative alliance to accompany global brands in their expansion, growth and innovation strategies. Spearheaded by Vietnamese strategist Quynh Nguyen and German entrepreneur Corinna Seidel, the partners leverage their extensive expertise from corporate and advertising realms to enhance visibility and growth for those who are navigating the dynamic markets between Asia and Europe.

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