“Made in Germany alone is not enough as a selling point”
Marketing in Southeast Asia must take regional characteristics into account. In the interview with GTAI (German Trade & Investment), Ms. Corinna Seidel, PALLAS BrandFare’s founder, explains how German companies can position themselves. As the founder of PALLAS BrandFare, Corinna Seidel draws on many years of experience in Asia What does it take for German brands […]
AI in Marketing: Revolutionizing The Industry or Reshaping The Role of Marketers?
Artificial Intelligence (AI) has become a present-day force reshaping the marketing landscape. From personalized content to customer support, AI is driving a fundamental shift in how brands understand, engage, and retain their audiences. Yet, with every leap forward comes a parallel discussion: What does this transformation mean for marketers? Is AI a threat to traditional […]
