In the process of entering new markets, many manufacturers rely on local distributors as the touchpoint for sales and market access. At a certain point,
For industrial companies with headquarters overseas, local marketing teams are frequently very small and focused on operational tasks such as supporting sales and events. This
Marketing in Southeast Asia must take regional characteristics into account. In the interview with GTAI (German Trade & Investment), Ms. Corinna Seidel, PALLAS BrandFare’s founder,
Artificial Intelligence (AI) has become a present-day force reshaping the marketing landscape. From personalized content to customer support, AI is driving a fundamental shift in
In the competitive landscape of global F&B market, what makes a brand outstanding is more than a good product – it demands cultural sensitivity, authentic
The German market is complex and multifaceted. While consumer behavior in many countries is driven by super deals and tempting offers, the German market is
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