Building and Localizing Strong Brands Through Discovery and Experiences – the Korean Way

In today’s competitive market, creating strong, localized brands is essential. Increasingly, brand building and localization happen through experiences that go beyond the products themselves – immersing customers in the brand’s universe. This article delves into how some brands use this approach to connect with new markets, focusing on Korea as a compelling showcase for international […]

PALLAS BrandFare has won the SME Excellence Award from the German Business Association

We are thrilled to announce that PALLAS BrandFare has won its first award, the SME Excellence Award from the German Business Association! 🏆 At the German Business Association Awards 2024, PALLAS BrandFare was honored with the SME Excellence Award. This recognition acknowledges our dedication and accomplishments over the past five years and our constant efforts […]

The Horse and the Owl: Unveiling the Essence of PALLAS BrandFare

At PALLAS BrandFare, our recent rebranding represents a significant transformation reflective of our core ethos, values, and client relationships. Today, we explore the various factors that have shaped our new brand philosophy: “PALLAS” draws inspiration from the personal journey of our founder, Corinna Seidel. Named after Athena, the Greek Goddess of War, “PALLAS” embodies courage, […]

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