Rethinking manufacturer-distributor roles in new market entry
In the process of entering new markets, many manufacturers rely on local distributors as the touchpoint for sales and market access. At a certain point, relationships between the manufacturer and the distributor can become vague in terms of responsibilities, esp. in sales, branding and marketing. Let’s discuss experiences and solutions with Ms. Corinna Seidel, […]
Brand building and storytelling for industrial companies – No longer a “nice to have”
For industrial companies with headquarters overseas, local marketing teams are frequently very small and focused on operational tasks such as supporting sales and events. This leaves little time or resources to develop strategic approaches to brand building and effective storytelling. In a recent discussion, Ms. Corinna Seidel discussed this topic with Mr. Friedhelm Best […]
AI in Marketing: Revolutionizing The Industry or Reshaping The Role of Marketers?
Artificial Intelligence (AI) has become a present-day force reshaping the marketing landscape. From personalized content to customer support, AI is driving a fundamental shift in how brands understand, engage, and retain their audiences. Yet, with every leap forward comes a parallel discussion: What does this transformation mean for marketers? Is AI a threat to traditional […]
