“Made in Germany alone is not enough as a selling point”
Marketing in Southeast Asia must take regional characteristics into account. In the interview with GTAI (German Trade & Investment), Ms. Corinna Seidel, PALLAS BrandFare’s founder, explains how German companies can position themselves. As the founder of PALLAS BrandFare, Corinna Seidel draws on many years of experience in Asia What does it take for German brands […]
AI in Marketing: Revolutionizing The Industry or Reshaping The Role of Marketers?
Artificial Intelligence (AI) has become a present-day force reshaping the marketing landscape. From personalized content to customer support, AI is driving a fundamental shift in how brands understand, engage, and retain their audiences. Yet, with every leap forward comes a parallel discussion: What does this transformation mean for marketers? Is AI a threat to traditional […]
Brewing Vietnamese Flavor in South Korea: Cong Caphe’s Localization at Every Touchpoint
In the competitive landscape of global F&B market, what makes a brand outstanding is more than a good product – it demands cultural sensitivity, authentic storytelling, and smart localization. Cong Caphe, a unique and successful Vietnamese coffee chain, has exemplified this with its strategic move into the South Korean market in its first international venture. […]
How a European Beer Brand Wins Over Vietnam’s Beer Lovers
“The story you tell is the brand you sell.” Jim Signorelli Nowhere is this truer than in Vietnam, where beer isn’t just a drink. It’s a cultural cornerstone. With the country ranking 9th globally in beer consumption, according to Visual Capitalist, it’s no wonder international breweries are pouring serious investments into the market. But cracking […]
THE FUTURE OF MARKETING AND MARKETING ORGANIZATIONS IN APAC
PALLAS BrandFare, in collaboration with Mad About Marketing Consulting, proudly hosted the inaugural Future of Marketing and Marketing Organizations in APAC conference in Singapore on September 20, 2024. The event brought together thought leaders from diverse industries across the region—ranging from water and heating solutions, maritime services, and tech-led healthcare to recruitment, dynamic startups, and […]
Asian-European Brand Excellence: 80/20 and CS Marketing & Sales Solutions Form Strategic Partnership
Marketing and branding specialists 80/20 and CS Marketing & Sales Solutions have entered into a collaborative alliance to accompany global brands in their expansion, growth and innovation strategies. Spearheaded by Vietnamese strategist Quynh Nguyen and German entrepreneur Corinna Seidel, the partners leverage their extensive expertise from corporate and advertising realms to enhance visibility and growth for those who are navigating the dynamic markets between Asia and Europe.
CS Marketing & Sales Solutions expands ASEAN presence at German Centre Singapore
CS Marketing & Sales Solutions expands its activities in ASEAN at German Centre Singapore. The self-financed network advisory for global marketing for technology providers is thus supplementing its main location in Hamburg with a physical presence in Singapore in its third year of business.
