Rethinking manufacturer-distributor roles in new market entry
In the process of entering new markets, many manufacturers rely on local distributors as the touchpoint for sales and market access. At a certain point, relationships between the manufacturer and the distributor can become vague in terms of responsibilities, esp. in sales, branding and marketing. Let’s discuss experiences and solutions with Ms. Corinna Seidel, […]
Brand building and storytelling for industrial companies – No longer a “nice to have”
For industrial companies with headquarters overseas, local marketing teams are frequently very small and focused on operational tasks such as supporting sales and events. This leaves little time or resources to develop strategic approaches to brand building and effective storytelling. In a recent discussion, Ms. Corinna Seidel discussed this topic with Mr. Friedhelm Best […]
“Made in Germany alone is not enough as a selling point”
Marketing in Southeast Asia must take regional characteristics into account. In the interview with GTAI (German Trade & Investment), Ms. Corinna Seidel, PALLAS BrandFare’s founder, explains how German companies can position themselves. As the founder of PALLAS BrandFare, Corinna Seidel draws on many years of experience in Asia What does it take for German brands […]
AI in Marketing: Revolutionizing The Industry or Reshaping The Role of Marketers?
Artificial Intelligence (AI) has become a present-day force reshaping the marketing landscape. From personalized content to customer support, AI is driving a fundamental shift in how brands understand, engage, and retain their audiences. Yet, with every leap forward comes a parallel discussion: What does this transformation mean for marketers? Is AI a threat to traditional […]
Trust Over Temptation: What the German Market Really Wants
The German market is complex and multifaceted. While consumer behavior in many countries is driven by super deals and tempting offers, the German market is characterized by a distinctive restraint toward overly optimistic advertising promises. This skepticism is not an obstacle but rather a key to understanding the market—and thus to success. Building trust and […]
2025 – Amplifying our brand localization portfolio, growing our team and deep-diving into AI
As we enter 2025, we are fuelled by a clear strategy shaped by last year’s business traction and market signals. This year, we are taking bold steps to establish a stronger on-the-ground presence in Southeast Asia, expand our team and network, and double down on our holistic brand localization services. The investment momentum from European […]
Highlights from a Transformative Year: PALLAS BrandFare’s 2024 Recap
As the year comes to a close, we at PALLAS BrandFare take a moment to reflect and celebrate our journey in 2024. From our rebranding efforts to expanding our services and network, this year has been marked by growth, achievements, and impactful collaborations.
Transform LinkedIn into an Awareness Engine for Your Business
LinkedIn has evolved into more than a professional networking site. It’s a platform where businesses can establish thought leadership, foster connections, and generate awareness in relevant target groups. We are therefore excited to introduce our LinkedIn Content Creation and Management Solution, tailored specifically for technology and service providers. Our new solution is made for […]
Meet The PALLAS BrandFare Team in Vietnam, Singapore and Germany!
The past few months have been a whirlwind! From one end of Europe to Asia, we’ve been busy hitting major industry events, connecting with our incredible partners, clients, and new faces in the field. The last quarter of the year is a pivotal time for us; it’s not just about attending conferences but really diving […]
THE FUTURE OF MARKETING AND MARKETING ORGANIZATIONS IN APAC
PALLAS BrandFare, in collaboration with Mad About Marketing Consulting, proudly hosted the inaugural Future of Marketing and Marketing Organizations in APAC conference in Singapore on September 20, 2024. The event brought together thought leaders from diverse industries across the region—ranging from water and heating solutions, maritime services, and tech-led healthcare to recruitment, dynamic startups, and […]
