Brewing Vietnamese Flavor in South Korea: Cong Caphe’s Localization at Every Touchpoint
In the competitive landscape of global F&B market, what makes a brand outstanding is more than a good product – it demands cultural sensitivity, authentic storytelling, and smart localization. Cong Caphe, a unique and successful Vietnamese coffee chain, has exemplified this with its strategic move into the South Korean market in its first international venture. […]
