Navigating the German Market: Key Insights for Foreign Brands

Germans are known for many things, from their love of beer and football to their punctuality, rule-abiding nature, and structured, organized approach to life. As consumers, they are also cautious and cost-conscious. While these traits can sometimes be stereotypes, they often reflect the genuine tendencies of German consumers. As a Germany-based brand consulting firm, we […]

Asian-European Brand Excellence: 80/20 and CS Marketing & Sales Solutions Form Strategic Partnership

Marketing and branding specialists 80/20 and CS Marketing & Sales Solutions have entered into a collaborative alliance to accompany global brands in their expansion, growth and innovation strategies. Spearheaded by Vietnamese strategist Quynh Nguyen and German entrepreneur Corinna Seidel, the partners leverage their extensive expertise from corporate and advertising realms to enhance visibility and growth for those who are navigating the dynamic markets between Asia and Europe.

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