Building and Localizing Strong Brands Through Discovery and Experiences – the Korean Way
In today’s competitive market, creating strong, localized brands is essential. Increasingly, brand building and localization happen through experiences that go beyond the products themselves – immersing customers in the brand’s universe. This article delves into how some brands use this approach to connect with new markets, focusing on Korea as a compelling showcase for international […]
From event evergreens to innovative marketing approaches: planning marketing 2025
As we approach the final quarter of 2024, companies are in the midst of planning their budgets and key activities for 2025. We know from experience that navigating branding and marketing tactics and budgets Is often done based on what was done in the past and some rough ideas of what might be helpful for […]
Join Us for “The Future of Marketing & Marketing Organizations in APAC” Conference on September 20th!
Are you ready to elevate your marketing strategies and excel in the dynamic Asia-Pacific market? PALLAS BrandFare invites you to our exclusive conference, “The Future of Marketing & Marketing Organizations in APAC,” happening on September 20, 2024, in Singapore. This event is a must-attend for Decision-makers, CMOs, Heads of Marketing and C-suites aiming to implement […]
