KOMMUNIKATIONS KONGRESS 2025’S WORKSHOP
From Europe to Asia: Future Strategies for Global Market Leaders
The global centers of economic gravity are fundamentally shifting. While the Asia-Pacific region now accounts for over 60% of global GDP growth, Europe sees an average annual economic growth rate of around just 1%. This dynamic calls for a strategic rethink by European companies.
As one of the sponsors for the exclusive executive workshop in the Kommunikations Kongress (a.ka. Communications Congress) 2025, Ms. Corinna Seidel – PALLAS BrandFare’s founder and Managing Director, and other speakers will highlight four essential dimensions:
1. Smart Positioning in Asia
With around 680 million people and growing purchasing power, the ASEAN region is becoming an indispensable growth market. We’ll explore how to strategically position your company in both competitive sectors and niche markets.
2. Developing Cultural Intelligence
In markets where business success relies heavily on personal relationships, intercultural competence is key. Learn how to decode the norms of Asian business communication.
3. Activating Networks and Media
Gain insight into Asia’s unique media and networking ecosystems. Discover how to strategically integrate local influencers, business communities, and regional media platforms into your brand communication strategy.
4. Understanding Digital Ecosystems
With 853 million active digital consumers, Asia is home to powerful local platforms and regional super-apps. Join our experts to discuss tailored content and positioning strategies that truly resonate in these markets.
Experienced practitioners will share real-world success stories and pitfalls. You’ll leave with actionable recommendations to strengthen your brand and communications strategy in a complex, unfamiliar landscape that Western companies must first learn to navigate.
The workshop is particularly valuable for companies that:
- Aim to strategically expand existing operations in Asia
- Are preparing to enter Asian growth markets
- Seek to optimize their communications strategy for a global brand portfolio
meet us at
- Friday, 12 September 2025
- 10:50 – 11:30 am
- Berlin and Digital
ABOUT THE EVENT
The Kommunikations Kongress is hosted annually by the Federal Association of German Communicators (BdKom) and Quadriga in Berlin. With approximately 1,400 participants, the Kommunikations Kongress is the leading and trendsetting conference for press spokespeople, PR managers, and communications officers in Germany.
Political upheaval, recession, the rise of AI, and climate change are now challenging us communicators to develop new narratives: ones that inspire courage, build resilience, and drive change. The Kommunikations Kongress 2025 is the forum for jointly finding solutions to these challenges in PR & Comms.
It will take place on September 11 and 12 in Berlin with the participation of more than 170 speakers, including top communicators, thought leaders, and leading figures from business, science, politics, and the media in 100 interactive sessions.
For registration and more information: https://www.kommunikationskongress.de/
