LinkedIn has evolved into more than a professional networking site. It’s a platform where businesses can establish thought leadership, foster connections, and generate awareness in relevant target groups. We are therefore excited to introduce our LinkedIn Content Creation and Management Solution, tailored specifically for technology and service providers.
Our new solution is made for companies to unlock LinkedIn’s full potential by creating compelling content, maintaining consistent engagement, and driving measurable business outcomes.
Why Are We Offering This Service?
In our experience working with highly technical service providers and startups, we’ve noticed a recurring pattern: tech companies excel at product design and R&D but often face challenges during the product commercialization phase. On top of this, general awareness and brand building tend to be neglected from a technical perspective. However, a strong brand makes a sales job so much easier, not to mention crucial to attracting clients.
LinkedIn has evolved into a top-notch brand awareness tool with plentiful for-free options to increase awareness and engage with relevant audiences. The art of LinkedIn lies not only in its content but, in particular, in consistency and proactive engagement.
On top of this, content creation is evolving with AI being the “new colleague” on board. In AI times, a post is theoretically quick written. However, the art lies in feeding the AI with good topics and input and in assuring that the output doesn’t sound and look like a random, AI generated text – just like briefing a team mate. This is what our package is built for.
The Challenges Businesses Face on LinkedIn
- Recognizing LinkedIn as a powerful free branding-building tool: Linkedin is essential for B2B businesses and technology service providers to build trust, establish thought leadership, and drive leads and sales. In fact, 80% of B2B social media leads in the sales pipeline generated by LinkedIn, according to LinkedIn & Ipsos report 2023. Recognizing the importance of this channel and committing to building consistent, high-quality content is the first step toward unlocking its full potential.
- Creating a strategic LinkedIn content plan to meet business goals: Crafting content that resonates with potential audiences and assisting them throughout their purchase journey involves more than just writing skills and an AI tool. It requires a deep understanding of your audience’s pain points, goals, decision-making process, and expertise in communication strategy and branding. A lack of ideas for content means that companies have not looked deep enough for meaningful insights through market and customer analysis, a crucial step for crafting impactful LinkedIn content.
- Delivering content that stands out will resonate: In today’s crowded social media landscape, making your LinkedIn content stand out is more challenging than ever. The key isn’t just in telling engaging stories but also how they’re delivered and optimized for visibility and interaction. Crafting effective content requires creativity and expertise at every stage, from creating eye-catching visuals and choosing the best format to defining a unique tone of voice that reflects your brand authentically. Generic, AI-sounding content that lacks originality is easily ignored. To capture attention, your content must not only be tailored to your audience but also to your company identity – something that requires time, effort, and a refined approach.
What Does Our LinkedIn Content Solution Include?
Our LinkedIn Content Solution is designed to build your brand, establish thought leadership, and drive organic growth on LinkedIn. Here’s how we make it happen based on a continuous and iterative approach:
- Quarterly Content Research and Planning
We start by diving deep into your industry and products to uncover relevant topics and fresh angles. This proactive approach ensures your content supports and amplifies your company’s image and sales activities. Our research includes regular content performance reviews and hashtag analysis, allowing us to adapt future posts for maximum engagement and align them with LinkedIn’s algorithm for optimal audience reach.
- Continuous Content Creation
We craft posts that resonate with your business goals, services and audience. What differentiates us is our approach to storytelling: we create each story together with you rather than throwing this job to AI, which will serve at a later stage to polish content. Our team also delivers dynamic visual formats from branded visual templates and animations to short videos, to keep your content engaging and professional.
Your LinkedIn Transformation Starts Here
Ready to transform your LinkedIn strategy?
Contact us today.
