Marketing Know-How For Your Market Entry Strategy

Webinar Localize your Brand Successfully

This webinar is tailored for brand and marketing managers, managing directors as well as product managers seeking to expand into foreign markets and working on their market entry strategy. Learn how to adapt your brand and product messages to local needs through practical insights, tools, and successful localization examples.

When

Mon, April 22, 2024, 10 am - 12 noon (in German)

Mon, May 13, 2024 10 am - 12 noon (in English)

Where

Online via Teams

Cost

350 EUR

Your Benefits

field-tested expert knowledge

Learn from our broad experience in localizing brand messages and guidelines in technology and service companies

Proven and tested toolkit

Experience practical tools and learn from concrete examples how to localize your brand while involving all relevant stakeholders

Peer exchange

Tips & tricks from your trainer as well as networking and sharing experiences with a small group of peers (maximum 20 participants) who have the same task and challenges

Schedule and Contents

10:00 – 11:30: Interactive presentation from your trainer

Localization of brands – Common pitfalls and mishaps

Fundamentals – What needs to be in place for successful localization at the outset?

From global brand to local messaging

Global framework and guidelines
Identifying decision criteria for B2B and B2C personas
Understanding product and brand differentiators – the collaboration between product and marketing management

Storytelling

From product features to compelling narratives
Translating brand promises into the local language

Success factors with special consideration of organizational size, industry, and target audience

11:30-12:00: Q&A and peer exchange in small group

This is exactly right for you if

This is not for you if

Your Trainer: Corinna

Highly experienced branding and marketing expert who has been guiding international market entries and brand launches for more than 15 years

Proficient in navigating the challenges of complex matrix organizations, with insights into both headquarters and regional/local dynamics

Strong international and social skills honed through extensive work in foreign markets on-site

Your Trainer: Corinna Seidel, Managing Director, CS Marketing & Sales Solutions