WORKSHOP

PRODUCT-MARKET FIT AND PRODUCT POSITIONING – FROM EUROPE TO VIETNAM

How can European companies in Vietnam find and/or adjust the ideal product-market fit? How do they make it visible to buyers in Vietnam whose perception differs from that of European buyers? How do European B2B players position themselves successfully on the competitive Vietnamese market, and how do they bridge cultural differences and collaboration between the motherhouse and the regional/local entities?

During our event “Product-market fit and product positioning – from Europe to Vietnam”, co-hosted by GBA, DBAV and PALLAS BrandFare, we will discuss these questions and how to overcome challenges in cultural branding with experts from a Dutch and European company. We will not only be delving into the delicacies of successful market strategies and tactics but also exploring the cultural nuances between European-Vietnamese collaborations from different country perspectives.

Event highlights:

How European companies identify or adapt their products/services to fit the Vietnamese market
Effective distribution channels and local marketing approaches that resonate with the Vietnamese audience
Real-life examples of established European companies establishing a strong presence and remaining competitive in the Vietnamese market
Learn the cultural nuances between European-Vietnamese collaborations from different country perspectives

Event speakers:

The workshop is particularly ideal for:

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speaker profile

Corinna Seidel is the founder and managing director of the marketing network advisory PALLAS BrandFare, which supports industrial companies, technology providers and service providers with strategic and targeted operational marketing in market entry and growth. From 2015 to 2019, the business economist worked as Marketing and PR Manager APAC for the international logistics service provider Dachser in Hong Kong. Previously, she held specialist and management positions in strategy and marketing in Germany, France, Spain and Ecuador.